Varmero

Development and execution of advertising animation

Scoop of work:

  • Concept and execution of CGI animations

  • Designing multiple versions of the spots tailored to specific TV programs

  • Utilizing dynamic motion simulations to present products

  • Integrating Insbuy branding elements

Imagine watching your favorite TV show. A sofa appears on the screen, perfectly matching your living room. Until now, such moments might have sparked inspiration—or even a little frustration—because where could you find it? That’s where Insbuy steps in: an app that lets you turn your TV screen dreams into reality with just one click.

Our project for Insbuy, in collaboration with Analog Digital, was a unique experience where technology meets everyday needs. Our task was to create advertising spots that fully encapsulate the functionality and potential of the app—in just 8 and 15 seconds. The challenge was not only to communicate a complex concept but also to leverage dynamic animations that guide viewers on a journey from on-screen inspiration to real-life fulfillment. This collaboration was an inspiring fusion of creativity and technology!

Created for the German market, premiered in December 2024

Production House: Analog Digital
Executive Producers: Tomasz Kosiński, Tomasz Żmigrodzki
Art buying: Analog Digital / https://analogdigital.tv/
Concept: Analog Digital & Epilog Studio
3D Design and Animation: Epilog Studio

InsBuy is an app that changes the way we interact with our TV screens or favorite YouTube channels. It’s more than just a shopping tool—it’s a bridge between inspiration and reality. With InsBuy, you no longer have to wonder where to find the perfect sofa from a home improvement show, the stylish lamp from your favorite series’ kitchen, or the jacket worn by the show host. InsBuy makes it possible to purchase anything you see on screen!

Partnering with major media players like Canal+ Domo, Tele5, and Colombia’s Caracol TV, the app brings inspiration straight from TV shows and the internet. But it doesn’t stop there—InsBuy also collaborates with renowned interior and fashion brands such as Selsey, Dekoria, 4concepts, and Estilo Home, offering users a one-click shopping experience. It’s not just about shopping; it’s about creating a space where dreams become attainable. Insbuy inspires and offers a tangible way to recreate on-screen style in your home or wardrobe. It’s an app for anyone who no longer wants to simply admire—but to experience.

Together with Analog Digital, we created a vision that literally transports viewers into their favorite TV shows or online videos. The core concept was to showcase InsBuy as more than just an app—it’s a magical pathway that lets viewers step into a world of inspiration and take home anything they love.

Our story begins in a living room, where a viewer is engrossed in their favorite program. The camera smoothly transitions into the TV screen, taking us into the show itself—a space filled with inspiring items like stylish chairs, designer lamps, shoes, and home appliances. Everything visible on the screen comes to life, moving dynamically through a purple tunnel—a metaphor for the app’s simplicity and user-friendliness.

The final act of the story unfolds in a cozy interior, where the products seamlessly integrate into the user’s everyday life. It’s a world where the InsBuy app makes dreams come true, turning everything you see on the screen into a reality with just a few clicks. Collaborating with Analog Digital allowed us to create a dynamic and engaging narrative while also conveying the core values of the app—accessibility, simplicity, and the joy of shopping. It was a creative journey that, from the initial sketches to the final animations, fully captured the vision of InsBuy's world.

Products travel through the purple tunnel on orange spheres—an iconic element of InsBuy’s branding—symbolizing the intuitive and seamless shopping process. Each product moves dynamically, in sync with the music, heading straight to the user’s home. This tunnel not only emphasizes InsBuy’s branding but also illustrates how effortlessly desired items move from the TV screen into real life.

A key element of the project was the dynamic motion simulation, which made every object—from handbags to lamps—appear as though it was jumping right out of the TV and landing gracefully in the user’s reality. We also incorporated subtle details, such as moving plants, to add warmth and authenticity to the animation.

This project for InsBuy, realized with Analog Digital, was not just a challenge but also an opportunity to merge CGI technology with the brand’s vision of redefining shopping. At the heart of the concept was demonstrating how the app seamlessly brings dream items from the TV screen into the user’s life. The dynamic, purple tunnel filled with easily accessible products became a metaphor for the simplicity and intuitiveness of the shopping experience—items literally “flow” into the user’s home, becoming part of their everyday life.

The campaign combines inspiration with functionality, reflecting the spirit of the app as a tool that turns dreams into reality. Through our work, InsBuy gained a clear and accessible message for German audiences, opening up a world of limitless shopping possibilities. And you—what would you bring home from the screen?

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