Okno-pol
Development and execution of a commercial animation
Scoop of work:
Concept and production of CGI animation.
Development of four "worlds" symbolizing different materials
Simulations and dynamic product shots
Presentation of the painting process using the RAL palette
What material is your window to the world made of? Wood, aluminum, PVC, or maybe steel? Okno-Pol, a window manufacturer with soul and its own paint shop, tasked us with creating an animation that answers these questions in just 15 seconds! This project not only required quick execution but also skillful storytelling about the diversity and versatility of Okno-Pol’s products.
Our goal was to present the four materials—PVC, wood, aluminum, and steel—as the foundation of the brand’s windows. But that’s not all. Okno-Pol wanted to showcase its paint shop, offering any color from the RAL palette. The short format of the animation didn’t mean simplifying the message—on the contrary, we embraced an intense pace and dynamic transitions to captivate viewers with a visually compelling narrative.
Okno-Pol is a brand that has been setting standards in window manufacturing for years. Specializing in solutions made from PVC, wood, aluminum, and steel, the company offers products with diverse designs and reliable quality. With its own paint shop, Okno-Pol provides customers with the option to choose from thousands of RAL colors, enabling windows to be perfectly tailored to individual needs and interior aesthetics.
Moreover, Okno-Pol’s innovation lies not only in its wide range of products but also in its ability to respond swiftly to market demands. Each window is crafted to create a functional, aesthetic space that meets the requirements of modern interiors.
How do you capture the essence of a brand in just 15 seconds? We chose a visual story of four worlds, each representing one material: wood, aluminum, PVC, and steel. Each of these "worlds" immerses the viewer in a different environment, with their dynamic transformation culminating in the creation of windows.
In the second part of the animation, we showcased the painting process—a true dance of colors that highlights Okno-Pol’s customization capabilities. The RAL palette colors vibrated on the screen, creating a visual spectacle that demonstrated how each window can become a work of art in the hands of the customer. This moment not only showcased the potential of the paint shop but also emphasized the brand’s ability to deliver top-level personalization.
For manufacturing companies seeking effective visual communication tools, such animations provide immense value. They dynamically showcase the advantages of the offering, from technological innovations to customization options, while simultaneously reinforcing the brand's image as a leader in its industry.
In today’s competitive race, the ability to quickly and effectively reach the audience is crucial—and our collaboration with Okno-Pol demonstrates how to skillfully use visual content to connect with customers and address their needs.
Creating this project felt like assembling a puzzle at high speed. An iterative creative process allowed us to refine every second of the animation—from concept to final render. We utilized standard CGI tools, with dynamics playing a pivotal role.
Designing the four worlds required a creative approach to spatial design and simulations, ensuring each was not only visually appealing but also symbolic. The paint shop? Here, we focused on an energetic burst of color, infusing the entire animation with rhythm and energy.