Visual communication - why it’s worth focusing on images and videos?
Genesis- Sink
Do you know why photos and videos are more effective than plain text? Our brain simply loves images! There is probably no one who would disagree with this statement - after all, watching beautiful photos or movies is much more enjoyable than reading dry, colorless content. There is also a scientific explanation for this phenomenon. The brain processes images up to 60,000 times faster than text (source: MIT)! That is why, if you are wondering how to grab your customers' attention and increase your chances of them remembering your brand, it is worth focusing on visual content. It can be animations, visualizations, presentations or video ads - anything that allows you to convey information in an interesting and accessible way.
Why is it worth taking care of the visual content of your brand?
In the world of marketing, words are slowly losing their meaning, and visual content is becoming the main protagonist. Its power can really make a difference in your company's communication. Have you ever wondered why certain advertising campaigns become viral and unexpectedly achieve a high level of reach? Images and videos are one of the key factors that contribute to such success! Why?
Visual content grabs attention - have you ever come across a website that seemed boring and monotonous? Text upon text, not many colors or interactions, no excitement. Without a doubt, in such a situation, it is easy to get discouraged and leave in search of something more interesting. However, when images and videos appear, everything changes! The magical power of graphics captures the attention of the audience and encourages further reading like a magnet.
Visual content supports conveying emotions - images and videos allow us to present emotions directly and naturally, which allows the audience of your brand to better understand and identify with a particular situation. Using this knowledge in practice, corporate communications or advertisements will not only be convincing, but also become more memorable.
Graphics explain complex concepts - sometimes theory can be so complex that your head hurts trying to decipher it, let alone understand it. Visual content is like magic that allows for the transfer of intricate ideas into understandable, graphic forms.
Images and videos increase engagement - visual wonders can attract the attention of even the most distracted people, which can be invaluable in marketing. Why? Because the more interested you are in what you see, the more you want to see more! That's why if you want to promote your company, it's worth taking care of visual content that will enchant your audience and make them interact with your brand. It's that simple and yet so effective!
Graphic materials are easy to share - it's no secret that people love to share their experiences on the internet. And what about beautiful images and videos! Good visual content can not only make a splash among your followers, but also attract the attention of new fans. That's why it's worth making sure they are easily accessible and shared across various channels - from Facebook to TikTok! This way, your message can reach an even larger number of people and increase the reach of your brand.
Advantages of using graphic materials in online content.
There are many advantages of using visual materials in online content. Let's start with the fact that articles with images attract 94% more views than those without them, while video increases conversion rates by 80% compared to other types of content (source: myoptimind.com). This means that people who watch videos are more likely to take a specific action, such as purchasing a product or signing up for a newsletter. According to research, the conversion rate on websites with videos is on average 4.8%, while the conversion rate on websites without videos is only 2.9% (source: Forrester Research).
Furthermore, the "Power of Visual Communication" report by HubSpot found that content with data visualization is 40 times more likely to be shared on social media than text. It is also worth noting that users spend 10 times more time watching videos than reading text, which will certainly appeal to many platforms.
Statistics in a nutshell
49% of respondents stated that visual content increased their sales conversion or lead generation. Visual content helps build trust in the brand and improves customer loyalty.
Video was the main form of media used in marketing strategies in 2021, and 89% of Internet users watch videos.
Nearly 50% of customers watch product videos before visiting a store.
94% of customers say that videos help them make purchase decisions
Using the word "video" in the email subject line increases its open rate by 19%
Marketers who use video gain 66% more potential customers per year and achieve a 54% increase in brand awareness.
Omnires - Ovo
Where to use visual materials?
On your website - photos, videos, and infographics are a great way to grab users' attention and increase engagement on your website.
On social media - images and videos have a huge power in capturing users' attention, especially among younger age groups. You can use them to increase the reach of your posts, as well as to promote your products and services.
In presentations and offers - infographics and data visualizations are an excellent way to present complex information in a simple and accessible way.
In email marketing - adding images and videos to your email messages increases their open rates and engagement from recipients.
On your blog - articles with images and videos attract more readers and increase the time spent on your website.
In advertising - video and graphic ads are an effective way to interest potential customers and increase engagement.
The possibilities for using visual content in marketing and communication are endless. The most important thing is to match it to your target audience and business goals, and then let your creativity flow! We can help you with that.
How to achieve success using visual communication?
Anyone who has ever browsed the internet knows that visual communication is very important nowadays. After all, pictures and videos are often much more interesting, memorable, and understandable than blocks of text. Therefore, if you want to reach your audience and grab their attention, you need to use visual magic.
Of course, you don't have to be Rembrandt to succeed in graphic marketing. That's where we come in - we can help you tell the story of your products and your company. Studio Epilog offers comprehensive services in the field of 3D, animation, and much more - from the idea to the realization! Our team consists of creative specialists who can match the visual language to your business, increasing the chances of attracting and reaching new customers.
