How will unconventional ideas help to stand out against the competition in the e-commerce industry?
Welcome to the world of e-commerce, where everyone wants to sell their products and competition is a daily occurrence. Where online stores strive to create their visual presentation. Where your customers have too many options and are looking for more than just a product, they are looking for a unique shopping experience. Are you wondering what to do to surprise customers knowing that visual appeal is the king of sales? Are you lacking ideas on how to stand out from other online stores? We are here to help, but from the beginning, you must remember that beautiful and interesting graphics are the key to high sales in e-commerce. To win this race, you need something more than just nice products - you need an idea that will positively surprise consumers. It's time for e-commerce 2.0!
Analyzing problems in e-commerce
When it comes to online commerce, appearance is just as important as taste - but we're not talking about food, we're talking about aesthetics! Customers often browse dozens, if not hundreds, of products, and their presentation is key to effectively attracting their attention and remembering your brand. So, what behaviors should be avoided when selling products online?
Copying the solutions of the competition - tell me, do you want to shop at a store that looks the same as hundreds of others? That's right, boredom, monotony, and lack of expression. Therefore, if you want your website to stand out from the rest, you need to put in a little effort and above all - creativity! Don't be afraid to experiment with colors, fonts, and formats.
Lack of proper product photos - we all want to look our best in photos - we suck in our stomachs, smile at the camera, and avoid unflattering angles. So why treat our products worse than ourselves? If you want them to look good, you have to give them some attention. Warning: using an Instagram filter is not enough! Graphics should be as sharp as a razor, well-lit, and show the product from every angle as if it were on a runway. However, don't overdo the retouching!
Lack of zoom function - don't miss the chance to show customers product details. It's like trying to sell a car, but hiding from the buyer that it has a dent on the hood. That's not fair to them! To ensure full satisfaction for your customers, make sure that the published graphic materials allow them to examine product details. This simple solution will prevent misunderstandings during the purchase.
Poor quality graphics - it's known that first impressions matter - who would want to buy something from an online store that looks like it was designed by cousin Stas? It should be remembered that using low-resolution visual elements can negatively affect customer trust. To ensure a professional look for your brand, high-quality graphic designs should be used that fully capture the character of the brand and its products.
Creating beauty in an unconventional way - how to use creativity in the e-commerce industry
Creativity and originality in product presentations are key to attracting customers' attention! We know it may sound like a cliché, but seriously - sometimes it's worth doing something that will surprise users and make them want to come back to you for more.
Customers love beautiful things, but that doesn't mean you have to showcase them in a traditional way. The point is to show your products in an unconventional and different way than the rest of the competition. You can experiment with colors, create an interactive product presentation, or propose an interesting visualization of the ordering process. By consistently using such communication, your company will create a consistent image that will be easily associated with its products or services. It is through the visual definition of the brand that the user can feel more connected to it.
Quadron - campaign concept, product advertisement
Unconventional ideas in e-commerce - how to stand out from the competition
Create an interactive product presentation - instead of static images, offer customers the opportunity to interact with the product. This way, they will have a better idea of the product and be more inclined to make a purchase.
Use video - instead of traditional photos, create interesting videos showcasing your products or the production process. This will grab the attention of customers and offer them visual experiences that will positively influence their purchase decision.
Choose unusual color combinations - instead of classic, often-used color combinations in the e-commerce industry, try something unique. Interesting color combinations attract attention and are memorable.
Integrate your marketing strategy with social media - use social media in a creative way to reach a wider audience and stand out from the competition. Organize a contest on Instagram, share videos on Facebook, surprise customers on TikTok. Have fun with the form of communication!
Utilize 3D technology - create virtual reality or 3D models of your products, so customers can see them from every angle and get to know them better. This innovative solution will attract customers' attention and allow them to have a more realistic experience of the product before purchasing.
Personalization - offer customers the option to personalize products, such as by choosing a color, pattern, or adding their name or initials. You can also offer products with custom designs created by the customer.
Stylistics that tells the brand's vision - Quadron, you do it well!
Quadron - campaign concept, product advertisement
Our collaboration with Quadron on the "Imagine Your Kitchen" project is an unconventional story that comes from unlimited creativity. This realization is a true work of art that amazes not only with its aesthetics but also with the great message of the brand's values. It is worth remembering that visual styling is not only an element of building a company's image but also a way to evoke emotions and create positive associations among potential customers. The "Imagine Your Kitchen" project is a perfect example of how to use this technique in practice.
The client trusted the concept of our studio, and after seeing the initial mood boards, gave us free rein of our magic. We started with nature, engaging a sophisticated color palette and intriguing shots to create four coherent visualizations that captivate not only aesthetically but also tell the story of the brand.
From a cave through a seaside landscape, a forest thicket, to a calm lake - everything perfectly complements the product, which is made of natural materials - stone, glass, and metal.
The collaboration between Epilog Creative Studio and Quadron shows how important it is to refine every detail in a graphic design project and what effects consistent visual styling can bring. It not only attracts customers' attention but also allows for conveying the company's values and mission, and most importantly - encourages them to buy their products or services.
Summary
In today's business world, to achieve success, it is necessary to stand out from the competition. In the e-commerce industry, where competition is particularly fierce, introducing original solutions and unconventional ideas is essential to achieve desired results. Often, just a bit of creativity and openness to new ideas is enough to introduce something fresh and innovative.
We encourage you to seek out and implement original concepts! To do so, it is worth collaborating with a creative studio, such as Epilog. Such an alliance guarantees your brand to gain a unique character that will attract customers and allow you to achieve success in e-commerce. Don't wait any longer, invest in original solutions and surprise!
