Venicci
Development and implementation of product animation and visualization
Collaboration with the Venicci brand, known for producing baby strollers, resulted in a project aimed at introducing innovative solutions to the furniture industry in the UK. Venicci Home is a brand with two furniture lines that combine the aesthetics of Scandinavian design with functionality and safety. These products are designed with the highest comfort in mind for both children and their parents, offering durability and exceptional style.
Our task was to create a campaign that highlights the unique features of Venicci furniture while showcasing their versatility in various arrangements. We focused on developing visual materials that emphasize the aesthetics and functionality of these products, while maintaining their high quality.
Scoop of work:
Concept and production of fully computer-generated animation
Space design
Product visualizations - furniture packshots
Creation of realistic CGI images
Reproduction of materials based on physical samples
Venicci is a brand with over a decade of experience, constantly redefining standards in the children's products industry. Among other things, it presents thoughtfully designed, durable furniture that grows with the child. Their products are the result of meticulous research and conversations with parents, ensuring safety, functionality, and aesthetics. Every element, from adjustable cribs to practical dressers, is created with longevity and daily comfort in mind.
Every Venicci furniture set is a combination of the highest quality materials and innovative solutions. The company pays attention to every detail, eliminating potential hazards and creating products that are safe for the youngest users. Thoughtful arrangement of elements ensures that their furniture is not only beautifully designed but also exceptionally functional. Venicci Home is synonymous with comfort and elegance, perfectly suited for both small and larger spaces, offering universal solutions for both boys and girls. It’s not just furniture; it’s a philosophy of creating spaces that support healthy development and harmonious family life.
Our team took on the challenge of designing a visual concept and creating a computer-generated animation that fully captures the uniqueness of Venicci furniture. The use of CGI (Computer-Generated Imagery) techniques allowed us to create realistic visualizations that faithfully reproduce the details and textures of the furniture. We also prepared product packshots that not only showcase the furniture in the best light but also highlight its functionality and aesthetics. Through precise narration and attention to every detail, our animations effectively communicate the values and philosophy of the Venicci brand. Our experience in space design enabled us to showcase the furniture in various interior arrangements, helping parents envision how they might look in their own homes.
Two collections that surprise with their design and thoughtful solutions.
In designing visualizations for the two new collections, Saluzzo and Forenzo, we focused on creating unique, unconventional interiors that perfectly showcase these unique pieces of furniture. We also conducted a virtual photoshoot that fully captures the beauty of both Venicci Home collections. Through comprehensive research, concept development, and close collaboration with the client, we fine-tuned every detail to achieve the best results. We emphasized delicacy and pastel colors, relying on natural materials to highlight elegance and modernity. Our goal was to present the furniture in various arrangements, helping parents envision these exceptional pieces in their homes.
