Dictador
Generations
En Lalique 2
Opracowanie i realizacja animacji produktowej
Our recent collaboration with the renowned Dictador brand provided us with a unique opportunity to craft a story surrounding one of the most exceptional spirits in the world - Dictador Generations En Lalique 2. Our inspiration was drawn both from the deeply rooted heritage of the Parra family and the breathtaking landscapes of the Caribbean Sea. Its mirror-like reflections, melodic echoes of waves, and crystal-clear waters became an inexhaustible source of inspiration for us.
As part of this project, we undertook the task of creating an animation that depicts the birth of the Dictador Generations En Lalique 2 bottle, emerging from the ocean depths. This challenge required not only an advanced technical approach but also a deep understanding of art. We spent a long time analyzing and testing various water simulations, striving to capture every detail precisely.
Scope of work:
Development of the animation concept and execution process
Fluid simulation
CGI animation creation
Preparation of promotional materials.
Dictador Generations En Lalique 2 is not just one of the most valuable spirits on earth, but also a symbol of luxury, tradition, and craftsmanship. Its unique character and refined taste make it a coveted object for many connoisseurs around the world.
At the heart of each of the 300 bottles of Dictador Generations En Lalique 2 lies a story. The deep onyx hue of this crystal decanter conceals the essence of the year 1977 – rum, which under the watchful eyes of Dario and Hernan Parra, matured to perfection. But it's not just the spirit that captures attention. The bottle itself is a testament to Lalique's artisanal talent, shaped in homage to the Caribbean Sea. Looking at it, one can almost hear the sound of the waves and see the sun's glint reflecting off the crystal-clear water surface.
The outcome of our work is an animation that transports us to a place where reality intertwines with imagination, and magic becomes surprisingly tangible.
The Caribbean Sea, with its enchanting beauty, inspired us to create an abstract world in pink and violet tones. The central element of the story is the bottle, whose birth from the sea water becomes the main theme. To achieve the highest level of realism, we delved into advanced water simulations, conducting countless tests and research.
Our initial visions provided a solid foundation for this project. Wanting to give them a real shape and dimension, we decided to use modern technologies - generative artificial intelligence, to create storyboards. We chose the services of Midjourney, which, based on the previously created concepts, generated images that captured the essence of our intentions. It was a fusion of human imagination and advanced technique!
You can find more information about this process on our blog!
Our animation, deeply immersed in the world of digital fluid representation, was a challenge for our team. With such a complex element as water, it was necessary to rely on advanced simulations that would allow for an accurate reproduction of its movement, shine, and behavior under various conditions. We conducted numerous tests, comparing different techniques and software to find the ideal solution for our project. This entire process, laden with intensive research and development (RnD) work, not only enabled us to achieve the desired effect but also expanded our knowledge and skills in the field of fluid simulations. Thanks to what we achieved, our animation presents water in a way that is both artistically and technically impressive.