Besco
Concept and production of a product animation
Working on the project for Besco was a creative endeavor for Epilog Studio, where moving images elevate the brand to a whole new level of visual storytelling. This time, our task was to create a short, 15-second animation, which not only presented Besco’s products in an impressive way but also built a consistent visual style that remains memorable. Our goal was to create something more than just another piece of advertising material—we wanted to craft a miniature story that showcases Besco's products in an elegant, modern, and emotional manner.
Our primary task was to create an animation that would not only attract the attention of customers visiting the homepage but also become a key tool in Besco's marketing communication. Creating a unique visual style that is easily recognizable and associated with the brand was crucial. The water simulation turned out to be the perfect means of expression—full of dynamism, delicacy, and fluidity, water tells the story of the products, leading the viewer through subtle details that highlight the uniqueness of the brand.
Zakres prac:
Concept and production of a 15-second animation using CGI technology
Selection and application of a custom color palette and lighting
Water simulations as the main theme, tying the narrative together and adding dynamism to the animation
Frame design reflecting the diversity of the assortment
Reproduction of material structure and finish based on physical samples
Besco is a brand that proudly redefines the standards of bathroom luxury. For years, they have been designing and producing bathtubs, washbasins, faucets, and shower enclosures, creating products that combine advanced technology with exceptional design. Their solutions are not just fixtures—they are a manifestation of modern style that adds character and expressiveness to any bathroom. Their transparent resin bathtubs and washbasins are a bold, elegant, and truly unique calling card. Besco not only meets the highest quality standards but also inspires the creation of spaces full of harmony, comfort, and beauty, bringing a touch of luxury into everyday life.
In creating the animation for Besco, we decided on a concept that not only reflects the brand’s values—elegance, modernity, and subtle luxury—but also engages the viewer in an interesting way. We wanted to create a visual story that captures attention and leaves a lasting impression, while also being minimalist and full of grace. Water became our ideal medium—not only as a key leading motif but as a metaphor for purity, fluidity, and life. Its dynamic, changing form perfectly captures the modern and sophisticated nature of Besco’s products, while also allowing for smooth transitions between scenes, creating a cohesive and captivating narrative.
Each scene was carefully planned to evoke the appropriate emotions, from a sense of calm to admiration for the refined details. Water becomes not just a narrator but a tool to emphasize the quality and beauty of Besco’s products. Every light reflection, every movement—everything was designed so that the viewer could feel they were engaging with more than just a bathroom fixture. We wanted the audience to not only see the products but also experience their subtle elegance and feel how they can enhance their everyday life.
Why water? Because, like Besco’s products, it is versatile, natural, and equally impressive. We decided to make it the hero of the entire story—from the first drop that gently introduces us to the world of the products, to the dynamic streams that emphasize their form and functionality. The transparency and lightness of the water perfectly harmonize with the minimalist design of Besco’s bathtubs and washbasins, allowing us to focus on the details that make these products so unique.
The realization of this project was a combination of creativity, technology, and attention to detail to convey the full character of Besco’s products. From the initial moodboards that helped us establish the aesthetic to the previs—rough versions of the animation—every stage was consulted with the client to ensure that the artistic direction aligned with their vision.
The water simulation was a key element of our work—it brought the entire project to life with dynamism and authenticity. Water, with its changing properties, was both a technical challenge and a creative opportunity to showcase our expertise in CGI. Every drop, every flow was precisely modeled to reflect the natural behavior of water—from subtle movements to spectacular splashes. It was like choreography, where every sequence had to match the elegance of Besco’s products. This required us to use advanced tools to achieve realistic effects that fully convey fluidity, transparency, and light reflections, highlighting the sophistication of the products. Our approach to water was like a precise experiment—we wanted every movement to look not only impressive but also authentic, reinforcing the message of luxury and quality that is at the foundation of Besco’s brand.
